lifecyclelab.io
E-commerce email marketing playbook

Stop Broadcasting.
Start Converting.

The e-commerce email marketing playbook that turns your list into your most profitable channel.

Or see what's broken first

The problem

Most e-commerce email programmes are leaving money on the table

Generic blasts that nobody opens

Abandoned carts that never come back

Loyal customers treated like strangers

It's not your product. It's your approach.

Free resources

Four free resources to fix that

The Abandoned Cart Recovery Checklist

Recover up to 15% of lost sales with this three-email sequence blueprint.

The Segmentation Starter Guide

Five audience segments every e-commerce store should build first.

The Welcome Series Template

Turn new subscribers into first-time buyers in seven days.

The Email Metrics Cheat Sheet

The six numbers that actually matter (and what to do when they're wrong).

Recommended platform

Built around the platform that makes this possible

Everything in these resources is designed to be implemented in Klaviyo — the email and SMS platform built specifically for e-commerce. If you're not using it yet, their free plan is a genuinely low-risk place to start.

Klaviyo

Email & SMS for e-commerce

Social proof

What e-commerce businesses say about getting email right

Switching to proper segmentation doubled our revenue per recipient in 90 days.
E-commerce founder
The abandoned cart flow alone paid for the platform ten times over.
Online store owner
I wish someone had given me this framework when I started.
DTC brand manager